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American Family Insurance

As one of the largest mutual insurance companies in the United States, American Family Insurance (AmFam) provides a wide range of insurance products to individuals, families, and businesses. With a rich history dating back to 1927, AmFam has built a reputation for reliability, customer satisfaction, and financial stability. In this article, we will delve into the world of American Family Insurance, exploring its history, products, plans, pricing, and customer service, while comparing its offerings to those of its competitors.

History of American Family Insurance

American Family Insurance was founded by Herman Wittwer in 1927 as a small insurance company in Madison, Wisconsin. Initially, the company focused on providing auto insurance to farmers, but it quickly expanded its product line to include other types of insurance, such as home, life, and health insurance. Over the years, AmFam has grown through strategic acquisitions and innovative marketing, becoming one of the largest insurance companies in the United States.

Products and Plans

American Family Insurance offers a diverse range of insurance products, including:

Auto Insurance

  • Liability coverage
  • Collision coverage
  • Comprehensive coverage
  • Personal injury protection
  • Uninsured/underinsured motorist coverage
  • Roadside assistance

Home Insurance

  • Dwelling coverage
  • Personal property coverage
  • Liability coverage
  • Guest medical coverage
  • Scheduled personal property coverage

Life Insurance

  • Term life insurance
  • Whole life insurance
  • Universal life insurance
  • Final expense life insurance

Health Insurance

  • Individual and family health insurance plans
  • Group health insurance plans
  • Medicare supplement insurance
  • Dental and vision insurance

Business Insurance

  • Commercial property insurance
  • Commercial liability insurance
  • Workers’ compensation insurance
  • Business auto insurance
  • Umbrella insurance

Pricing and Discounts

American Family Insurance offers competitive pricing, with discounts available for:

  • Multi-policy holders
  • Bundled policies
  • Good students
  • Safe drivers
  • Homeowners
  • Seniors
  • Military personnel
  • Farmers

Comparison with Competitors

American Family Insurance competes with other top insurance companies in the United States, including:

CompanyAuto Insurance RatesHome Insurance RatesLife Insurance Rates
American Family Insurance$1,200 – $2,500$800 – $2,000$300 – $1,000
State Farm$1,000 – $2,000$700 – $1,800$250 – $900
Allstate$1,300 – $2,800$900 – $2,500$350 – $1,200
Progressive$1,100 – $2,300$800 – $2,200$300 – $1,100

Customer Service

American Family Insurance prioritizes customer satisfaction, offering:

  • 24/7 customer support
  • Online claims filing and tracking
  • Mobile app for policy management
  • Local agents for personalized service
  • 95% customer retention rate


American Family Insurance has established itself as a trusted and reliable insurance provider, offering a wide range of products and plans to meet the diverse needs of individuals, families, and businesses. With competitive pricing, discounts, and excellent customer service, AmFam stands out in the insurance market. While competitors like State Farm, Allstate, and Progressive offer similar products and pricing, American Family Insurance’s commitment to customer satisfaction sets it apart. Whether you’re seeking auto, home, life, or health insurance, American Family Insurance is definitely worth considering.


  1. Is American Family Insurance only available in Wisconsin?
    • No, American Family Insurance operates in 19 states across the United States.
  2. Can I purchase insurance online from American Family Insurance?
    • Yes, you can purchase insurance online or through a local agent.
  3. Does American Family Insurance offer discounts for good grades?
    • Yes, AmFam offers a good student discount for eligible students.
  4. Can I file a claim online with American Family Insurance?
    • Yes, you can file a claim online or through the mobile app.
  5. Is American Family Insurance financially stable?
    • Yes, AmFam has an A (Excellent) rating from A.M. Best and an Aa1 (Very Strong) rating from Moody’s.