As our favourite brands begin to release their autumn/winter campaigns, here is a roundup of 10 Tower’s favourite ones.
GUCCI
Gucci has just unveiled its menswear campaign for the autumn/winter 2024 season and it’s sleek, chic and embracing of the codes creative director Sabato De Sarno has laid out since he took a hold of the top job in January 2023. The first men’s campaign released under his tenure, the multi-media offering what shot by David Sims, directed by Thibault Della Gaspera and stylist Alastair McKimm. Featuring Ten Men Issue 59 cover star Joel Ortiz, this campaign is giving us that great, Gucci feeling. BK
Vivienne Westwood by Andreas Kronthaler
Vivienne Westwood by Andreas Kronthaler has released its autumn/winter 2024 campaign and it’s a vision of a romanticised English seaside. Shot by the iconic Juergen Teller and featuring Kristen McMenamy, the campaign presents Westwood’s signature slashed garments as a nod to historic fashions, alongside Scottish tartan and tailored coats. Bold silhouettes and bright colours are backdropped by the Margate Caves are demanding of ones attention. Oozing with edge, this campaign summarises everything we love about Vivienne Westwood. Zein Karam
Alexander McQueen
For his first official campaign for Alexander McQueen, creative director Seán McGirr has paid homage to the house’s roots. Set against the backdrop of East London, the multi-media offering focuses on the grit, grime and eclecticism that swishes through the city’s youth-dominated corners. Shot by Glen Luchford and styled by Marie Chaix, it’s another glorious peek into McGirr’s vision for the legendary brand. BK
Fendi
Fendi has tapped sought-after models Vittoria Ceretti, Anok Yai, Lina Zhang and Luiza Perote for its AW24 campaign, shot by Steven Meisel. Inspired by the house’s 1984 archives, artistic director of couture and womenswear, Kim Jones, drew on the aesthetics of London’s New Romantics, workwear and aristocratic style to create the clean and contemporary visuals. Emulating the opulence synonymous with the Italian brand, it’s one to make sure you check out. BK
Guess
Captured by Nima Benati, models Atong Machar, Oriola Marashi, Chandler Bailey, and Simone Stravolo star in Guess’ Fall 2024 campaign, joined by mariachi bands and dancers amidst the captivating landscape and vibrant hues of Mexico City. As they journey through Mexico City’s most iconic locations, the collection unveils itself as stylish, bold and effortlessly stunning offering. Gracie Collins
Moschino
Called Collezione 0, Adrian Appiolaza presents his first advertising campaign for Moschino since he was named creative director of the brand back in January. Lensed by Willy Vanderperre and styled by Alastair Mckimm, the series of photos and short films celebrate the AW24 collection through a narrative following five women frolicking around Milan. From gazing up at the Duomo, to buying groceries at a local stall, it’s a blissful vision of an average autumn day, made better by good clothes. Emily Phillips
Vivienne Westwood
The AW24 Vivienne Westwood campaign celebrates the Goethean inspiration and early 19th century ‘Empire style’ movement that was the collection’s point of departure. Showing a gang of cherubic models in a mixture of animated tableaus and poised portraits, it’s an expressive display of the brand’s most feel-good clothes. EP
Prada
A fluid exchange of ideas was the impetus for Prada‘s latest AW24 campaign, shot by Willy Vanderperre. Starring a glittering cast of ambassadors Harris Dickinson, Hunter Schafer, Damson Idris, Yili Ma, and Letitia Wright, the multimedia campaign captures candid moments of dialogue between the actors. Nodding to the beauty of unrehearsed human interaction and connection, the campaign is simple effectiveness at its finest. BK
Miu Miu
Miu Miu has just released a mega AW24 campaign. Starring Little Simz, Cara Delevingne, Minnie, Charlotte Cardin, Caitlin Soetendal and Ethel Cain, it’s a candid display of truly great clothes lensed by LA-based photographer Zoë Ghertner.
Drawing on the vocabulary of the collection, which made its runway debut back in February and focused on people’s lives and personal wardrobes, the advertorial gives each of its subjects the opportunity to express themselves in their own, distinctive ways. Backdropped by a pure white wall and whirlpool carpeting, sitting on stools or standing and swaying with Aventure Tote bags slung over their shoulders, it’s a riveting display of individuality. The Miu Miu muse is evolving. EP
Dior
The Dior AW24 womenswear collection emerged as an unapologetic ode to the premier Miss Dior collection designed by Marc Bohan and Philippe Guibourgé back in 1967. Bedecked with ‘Miss Dior’ typography and other, eye-catching emblems, Maria Grazia Chiuri transposed that original, emblematic wardrobe to reflect what the women of now want to wear. Exploring this further in a new campaign, artist Sarah Jones lenses models against a bourgeois backdrop fit with lush velvet curtains and Persian rugs wearing punchy leopard print twinsets and painted trench coats. Chic. EP
Dior Men’s
Lensed by Alasdair McLellan, the Dior Men’s AW24 campaign, just like the collection, is an ode to the graceful bliss of Ballet. An elegant discipline at the precipice of dance, just as couture is to fashion, Kim Jones’s collection moves with an emphasis on high quality craftsmanship. Across the campaign, sleek, embellished silhouettes are backdropped by streamlined decor in the style of a dance studio, as models face the mirror, one hand resting on the barre. It’s a pared-back display of the dandy resurgence that’s been pirouetting through the men’s fashion world. EP
Wooyoungmi
For its latest autumn/winter 2024 campaign, Wooyoungmi transports us to the heart of Seoul as designer Madam Woo masterfully blends the city’s vibrant youth culture with the practical aesthetics of Seoulite work uniforms. Capturing the essence of the bustling metropolis in every shot, grey tones pay homage to the towering modern skyscrapers of corporate Seoul while the striking prints that appear on satin blouses and denim shorts subtly reflect the ceaselessly dynamic and playful energy of the Korean city that never sleeps. Also showcased is the warmth and softness that Seoul has to offer in the hints of browns and navy that flow through the collection. Taking inspiration from the city’s local characters, Wooyoungmi AW24 crafts a compelling visual narrative that offers not only a taste of luxury, but a taste of Seoul. Keren Kabongo
GUCCI
Sabato De Sarno strikes again with his latest AW24 women’s Gucci Ancora campaign. Lensed by David Sims in a strikingly plain, off-white room that’s completely bare, save for a singular metal-leather chair placed at its centre, models Alaato, Jiahui and Loli casually put their feet up. While the intimate setting leaves onlookers fully fixated on the cast and their clothes, each character brings in an element of their own personality to enhance the advertorial. Sporting Gucci’s signature Ancora red contrasted with earthy tones and unexpected splats of colour, femininity comes to the forefront of the offering. But the true stars of the show are De Sarno’s freshest offerings to the maison’s menagerie of handbags: the Gucci B bag and the GG Milano. It’s a relaxed look at Gucci’s new groove. Megan Wordley
Dsquared2
Fashion’s favourite twins are back with a dramatic video campaign directed by Mario Sorrenti. For their AW24 campaign, Dsquared2 has tapped siblings Abby and Luke Champion to front a collection brimming with duality. Shot in front of a crisp white backdrop that slowly transforms into a dark shadowy room – hinting at the contrast between night and day – the short film shows off the brothers’ ability to make luxury of the outdoorsy, furry and fringed variety. This is not the first time the fash pack has seen double, but there is something always personal about creative directors, Dean & Dan Caten’s interpretation. We say the more the merrier, bring on the sexy twins! Bella Magee
CHLOÉ
After being appointed as the new creative director for Chloé last year, Chemena Kamali’s debut is revealed in the Winter 2024 campaign. Revisiting and paying homage to the essence of the brand, Kamali accentuates the free-spirited femininity that founder Gaby Aghion championed. Captured by photographer David Sims, the designer’s vision of Chloé is translated into intimate, cinematic portraits. Wearing the newest designs from the collection such as sheer, flowing lace blouses and dresses and tailored jeans, the Winter 2024 collection also features their iconic bold signature accessories. Annabel Antoniou
Fila +
Under the careful eye of creative director Lev Tanju, Fila+ is embracing its tennis-centred Italian heritage for its AW24 campaign aptly entitled, Fall In Love Again – a cheeky acronym of the brand’s name. Complete with images and a blissful film, the advertorial, lensed by Kingsley Ifill, features a diverse cast of locals from the small Roman village of Sutri. Backdropped by humble Italian scenography, the campaign invites viewers to immerse themselves in the authentic Italian story that play out across clips and stills depicting everything from playful tennis fanatics and espresso-sippers, to a couple riding their motorbike of into the sunset and a group of men congregating for a card game. Every protagonist sports the new Fila+ collection, a range of tracksuits and preppy shirting intermixed with more sophisticated items like suiting and lush knitwear bedecked with the new F-Heart graphic. “I want Fila’s rich Italian heritage to be at the heart of Fila+,” Tanju comments.
Keep your eyes peeled because on August 28, the new Fila+ collection will make its official debut exclusively at Dover Street Market, London. The collection will be available at global retailers August 29. BM
Top image: photography by Kingsley Ifill for Fila+.
Giorgio Armani
Giorgio Armani has unveiled its campaign for the autumn/winter 2024 season, and it’s nothing but an overflow of elegance. Shot against a light white background by Carlijn Jacobs, models Mila Van Eeten, He Cong, Liam Kelly, Diogo Gomes and Long Zilong gaze directly into the camera with confident stares. Dressed to the nines in glittering gowns and timeless turtlenecks, Armani once again reminds us why it’s a fashion house synonymous with class. BM
Burberry
Burberry is embracing the Great British countryside for its autumn/winter 2024 campaign. Positioning cult-favourite model Agyness Deyn at its heart, the imagery is framed by the heritage brand’s commitment to functionality, with sweaters constructed from lightweight gauze wool and multilayered field jackets. Backdropped by rolling, Lake District hills dusted by dew and frost, Daniel Lee’s contemporary vision continues to take shape, with the signature Burberry Check wool reappearing in earthy tones of deep brown, forest green and classic beige. Shot by Tyrone Lebon, the images are accompanied by a film by Arthur Williams, with recognisable faces like Adwoa Aboah, Lina Zhang and Lila Moss joining Deyn in front of the lens. Speaking on the release, Lee commented “We were inspired by the characters who wear Burberry, and the outdoors and landscapes that are part of the brand’s heritage. The Lake District feels familiar, and it has a sense of adventure.” BK
Gucci Eyewear
Gucci reveals its latest eyewear campaign for the autumn/winter 2024. Including some familiar faces from Liya Kebede and Abbey Lee to George Barnett, the images were shot by Mario Sorrenti, with a focus to magnify authenticity, and is ultimately an ode to the celebration of individuality. The sleek collection features a wide array of frames – from oversized square sunglasses to cat-eyes – embellished with the recognisable GG logo in gold at the temple, adding a modern yet refined touch. Appearing alongside Sabato de Sarno’s AW24 collection, the glasses are worn to embody freedom of interpretation whilst intertwined with a contemporary flair. Saida Mahad
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